Milton Zuanazzi National Secretary for Tourism Policy

An efficient policy for the development of tourism as an economic and social vector, such as the one practiced under President Lula’s government, divulges the country’s image not only through the options for leisure it provides but also through the available business and investment opportunities.

This promotional strategy, which includes the creation of the “Brazilian Brand” as well as the setting up of Brazilian tourism companies abroad, has been giving excellent results. The number of foreign tourists has been growing annually, and the resulting exchange income has been increasing steadily, as well as Brazilian participation in international fairs and events.

The fairs held in Brazil are an important tool for the carrying out of this strategy. They are an efficient means of trade promotion for exhibitors and visitors; through them, small and medium size companies can also access the international market.

Fairs also provide jobs and income opportunities. According to “São Paulo Sindieventos”, syndicate which includes various workers of the sector, they generate annually 160 thousand jobs all over the country. Furthermore, they attract big spender tourists, thus benefiting the regional economy.

We, therefore, welcome UBRAFE’s annual calendar, which contributes not only to develop trade fairs, but also Brazilian tourism within the national economy.

Milton Zuanazzi
National Secretary for Tourism Policy